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Marketing ZFP - Journal of Research and Management

presents scholarly, managerially relevant articles on marketing, bridging the gap between theory and practice. The journal is geared toward marketing and management scholars and marketers at senior- and mid-level positions as the leading marketing journal in the DACH-countries (Germany, Austria and Switzerland). Diverse marketing research topics are published. The journal has a great tradition of 40 years and is the official academic journal of the marketing scholars' organization in the German speaking countries, i. e., German Academic Association for Business Research, Section Marketing.

Articles published in Marketing ZFP - Journal of Research and Management are peer-reviewed and mostly written in English. The journal has been ranked highly: The VHB-JOURQUAL Ranking by the German Academic Association for Business Research lists it among the top four German journals and the GeMark, the German Marketing-Journal Ranking ranks it as "B".

Marketing ZFP - Journal of Research and Management is published by C.H.BECK / Vahlen. For more information on the publishing house click here.
Print ISSN: 0344-1369
Frequency: Quarterly
Current Volume: 45

For Peer-Review Process please click here and for the Publication Ethics please click here.


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Daniel Baier, University of Bayreuth, Germany
Joerg Koenigstorfer, Technical University of Munich, Germany
E-mail: marketing-zfp[-at-]beck.de

Senior Editors

Yasemin Boztug, University of Goettingen, Germany
E-mail: boztug[-at-]wiwi.uni-goettingen.de

Heribert Gierl, University of Augsburg, Germany
E-mail: heribert.gierl[-at-]wiwi.uni-augsburg.de

Andrea Gröppel-Klein, Saarland University, Germany
E-mail: groeppel-klein[-at-]ikv.uni-saarland.de

Lutz Hildebrand, Humboldt-University of Berlin, Germany
E-mail: hildebr[-at-]wiwi.hu-berlin.de

Hans Mühlbacher, University of Monaco, Principality of Monaco
E-mail: hans.muehlbacher[-at-]uibk.ac.at

Henrik Sattler, University of Hamburg, Germany
E-mail: henrik.sattler[-at-]uni-hamburg.de

Bernhard Swoboda, University of Trier, Germany
E-mail: b.swoboda[-at-]uni-trier.de

Dirk Temme, University of Wuppertal, Germany
E-mail: temme[-at-]wiwi.uni-wuppertal.de

Udo Wagner, Modul University Vienna, Austria
E-mail: udo.wagner[-at-]modul.ac.at

Editorial Staff


Publisher`s Contact

Hermann Schenk, Verlag C.H.BECK, Germany
E-mail: hermann.schenk[-at-]beck.de

Editorial Review Board

Many further scholars have worked with the Editorial Review Board, ad hoc reviewing manuscripts submitted to Marketing ZFP - Journal of Research and Management. The Editor highly appreciates their help and acknowledges their valuable contribution to the review process. The names of all reviewers are published within the last issue in each volume.

Current Issue

Cover 1-2024 (bildschirmoptimiert)


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