Zeitschrift Marketing Logo


...

Publishing House

Marketing ZFP – Journal of Research and Management is published by C.H. Beck/Vahlen. C.H. Beck, established in 1763, which is one of the great names among German publishing companies – and one of the richest in tradition. With more than 9,000 available titles including many electronic publications, with about 70 professional journals and an annual production of up to 1,500 new publications and new editions, C.H. Beck publishing company also ranks in the top tier in terms of quantity among German publishers of books and magazines. 550 employees work at the headquarters in Munich alone. C.H. Beck is one of Germany's oldest publishing firms. The present owners are the brothers Dr. Hans Dieter Beck and Dr. h.c. Wolfgang Beck, who represent the sixth generation of direct descendants of the company's founder, Carl Gottlob Beck. The current activities of the publishing house are divided into two domains: The Law – Taxes – Economics branch and the Literature – Nonfiction – Science branch.

Current Issue

Marketing-3-2017-Cover

Share:

...