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Marketing ZFP – Journal of Research and Management publishes four issues and 16-20 peer-reviewed articles per year. As subscriber you find fulltext access (PDF) and search function to the complete archive of all issues on elibrary.vahlen.de.

Please find detailed information on the current issues below:

ISSUE 4/2017

Beeinflussen sich Stakeholder in der Reputationsbildung? - Eine Mehrebenenanalyse
Do Stakeholder Influence Each Other in Their Reputation Building Process? - A Multi-Level Analysis

Susanne Hanefeld and Michael Lingenfelder
The authors examine the question whether a reputation management should address all stakeholder groups undifferentiated or if there are specific characteristics in the different stakeholder groups or even interrelations between them that should be considered in creating strategies and activities.  (to the Management Summary)

An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
Bernhard Swoboda, Lukas Morbe and Dan-Cristian Dabija
The “role of retail formats in transfer and positioning decisions of international retailers” is adressed by analyzing the effects of country and format-specific core attributes for retailers´ local positioning as a strong brand across borders.  (to the Management Summary)

Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label
Friederike Paetz and Daniel Guhl
The authors conduct a discrete choice analysis in Germany to study consumer behaviour for orange juice in a Fair Trade context. In particular, they estimate Finite Mixture-Multinomial Logit models for analysing the segment-specific willingness-to-pay for the Fair Trade label. (to the Management Summary)

What do You Think, Darling? Revisiting Knowledge on Purchase Decisions of Couples within Households
Elena Dinkevych and Robert Wilken
It is reviewed whether extant findings still apply to contemporary couples. In an online study, the authors investigate product category-unrelated (education and income) and product category-related (knowledge and preference intensity) as well as contextual (product category, gender) antecedents of relative influence in joint decisions regarding vacations, television sets, groceries, and dining out.  (to the Management Summary)

Current Issue

Marketing-4-2017_Cover

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