New Standards for Web-Publishers


The Internet Advertising Bureau (IAB) is set to release new standards for online advertising.

http://siliconvalley.com/docs.news/tech/002722.htm

http://www.wired.com/news/business/0,1367,49757,00.html

The new standards from the IAB, whose board includes representatives from Yahoo! Inc., AOL Time Warner Inc. and Microsoft Corp.’‘s MSN network, aim to provide more accurate ways for Web sites to count their visitors.


MMR 2002, Heft 4, XVII