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Udo WagnerUdo Wagner

Chair for Marketing, University of Vienna
E-mail: udo.wagner[-at-]univie.ac.at; Telephone: +43 (1) 4277 38012

Udo Wagner received his M.A. in Mathematics and his Doctorate in Econometrics, both from the Technical University of Vienna. His venia docendi for Operational Research and Quantitative Management is from the Vienna University of Economics and Business Administration. In 2006, he received an honorary doctorate from the Technical University Braunschweig. He held positions at Purdue University, Indiana; at ESSEC, France; at the Technical University of Karlsruhe; and at the Vienna University of Economics and Business Administration, Austria. Since 1991 he is a chaired professor of Management at the University of Vienna. In addition, he was visiting professor at Humboldt University Berlin; Paris Dauphine University; at the National Chiao Tung University; at Babes-Bolyai University Cluj-Napaco; and at Immanuel Kant Baltic Federal University. Between 2004 and 2006 Udo Wagner was acting as a Dean of the Faculty of Business, Economics and Statistics at the University of Vienna. He served as president of the European Marketing Academy from 2012 – 2014, and as Chairman of the Marketing Section of the German Academic Association for Business Research between 2014 and 2015. In 2006 he was finalist at the ISMS Practice Price Competition sponsored by the Marketing Science Institute of INFORMS; 2009 he received the best paper award of the German Academic Association for Business Research. He served as an editor of the Journal of Research and Management between 2011 and 2013.

His main stream of research concentrates on marketing with an emphasis on marketing research and models of consumer behaviour applied to empirical data. Udo Wagner is (co-) editor of 14 books, (co-)author of 2 books and more than 130 publications with a majority in refereed international journals (e.g., Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Biometrika, Psychology & Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of World Business, European Journal of Operational Research, OR Spektrum).

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