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Each quarter an article: Here you find selected articles of the Marketing ZFP – Journal of Research and Management for free download.
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The following article has been awarded as the BEST PAPER of 2016:

Do Multi-Currency Price Tags Bias Price Perceptions?
Retailers frequently use price labels that contain a product’s price in different currencies and affix these labels to the product. By doing so, retailers can standardize their price labels across countries. The article investigates consumer responses to multi-currency price tags and shows that consumers integrate irrelevant information about the price in foreign currencies into their price perceptions (to the whole article…).

Current Issue

Cover-Marketing-2-2017

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